Kathleen Fritsche

kathleen@kathleenfritsche.com
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Write on! Copywriting for all your online and print writing needs.

Portfolio

 


Company: Independent Distributors Association (IDA)

Industry: Construction, Heavy Equipment Replacement Parts

Location: Dallas, Texas

Role: Freelance Feature Writer/ Editor

Responsibilities: Researched and wrote three-page cover story for both IDA Universal magazine and IDAConnect.com, the company's business-social network site. The feature included useful information about the site's online tools and resources, including how to market products and services on the network with association member companies and make business contacts through association member company profiles, vendor profiles, supplier directory listings and the IDA company enewsletter.

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Company: Interstate Batteries/ Interstate Battery Systems of America

Industry: Motor Vehicles & Parts Wholesalers

Location: Dallas, Texas

Role: Managing Editor, Writer, Communications Specialist

Responsibilities: Researched and wrote cover story and articles for Current magazine, the company's magazine for Interstate Batteries dealers. Managed, edited and approved all content and worked with designers on final design. Secured copy approvals from department managers, directors and distributors. Worked with vendors regarding press and printing deadlines. Articles included useful information about POP, signage and online tools and resources that help dealers sell batteries.

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Company: Cowboys & Indians magazine/ USFR Media Group

Industry: Publishing, Western Lifestyle, National Consumer Glossy

Location: Dallas, Texas

Role: Associate Editor, Writer

Responsibilities: Managed, researched, wrote, edited, fact checked, proofread and approved content for lifestyle and travel features and departments for Cowboys & Indians magazine, the award-winning premier lifestyle magazine of the West. Developed editorial outlines. Assigned writers and photographers and worked with designers on final design. Traveled to location photo shoots, coordinated location photo shoots and interviewed individuals for feature stories. Articles included useful and interesting information about travel, homes and architecture, real estate, wine, food, music, books, film, collectibles, fashion and society.

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Company: Western & English Today magazine/ USFR Media Group

Industry: Publishing, Western and Equestrian Trade, B2B Manufacturer to Retailer

Location: Dallas, Texas

Role: Associate Editor

Responsibilities: Researched, wrote and edited articles for Western & English Today magazine and the W&E Source directory of company profiles and manufacturer and retailer listings. Gathered and approved content for new products and manufacturer-to-retailer articles and company profiles. Pulled product and coordinated product photo shoots. Worked with designers on final design. Articles included useful information about the latest news and new products in the industry.

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Company: Sally Beauty Holdings, Inc./ Dockery House Publishing

Industry: Cosmetics, Beauty Supply Retail

Location: Denton, Texas

Role: Managing Editor

Responsibilities: Launched Sally Magazine, a 48-page marketing magazine for Sally Beauty Supply retail stores. Met with client to develop magazine concept and editorial outlines. Managed, wrote, edited, and approved content for beauty features, departments and product descriptions. Selected cover models. Pulled product for photo shoots. Assigned writers and photographers and worked with photographers and designers on photo shoots and final design. Managed budget, production process and print vendors.

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Company: Ahold USA/ Dockery House Publishing

Industry: Supermarket, Grocery

Location: Carlisle, Pennsylvania and Quincy, Massachusetts

Role: Contributing Editor, Writer

Responsibilities: Helped launch Lifestyle magazine produced for Ahold USA. Wrote, edited and approved content that included useful information about cooking, shopping, travel and family living. Editor of Child's Play department. Articles included useful health and safety tips and information regarding caring for children.

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Company: Children's Medical Center Dallas

Industry: Not-for-profit Pediatric Healthcare

Location: Dallas, Texas

Role: Writer/Editor

Responsibilities: Researched, wrote and edited content for leading pediatric hospital's internal and external print and online publications, including MD Children's Newsletter, Your Child's Health Newsletter (Editor) and ChildTimes magazine. Articles, features and news briefs focused on employee news, physician news, pediatric healthcare, medical technology, medical research and doctor and patient profiles.

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© 2012 Kathleen Fritsche. All rights reserved